Abstract
This article reflects on the author's academic journey, culminating in the AOM Hyundai Motor Eminent Scholar Award. Guided by two sets of PHD principles-Passion, Humility, Dedication and Purpose, Horizon, Diversity-the author underscores how these values shape our scholarly contributions. The NICE framework (Navigational, Insightful, Cooperative, and Engaged) is introduced to characterize impactful scholarship, advocating for a blend of theoretical rigor, collaborative engagement, and societal relevance. Emphasizing the evolving landscape of globalization, the article calls for international business and management scholars to address new challenges, such as fragmented geopolitics and the strategic reorientation of global businesses, to advance the field in today's complex global environment.