U.S. and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents

Journal article

Peer reviewed

Sophia Mueller, Tom Kelleher, Yusuke Ibuki and Sophia Katarina Mueller-Bryson

Journal of interactive advertising, Vol.24(1), pp.84-101

2024-01-02

Abstract

Chatbots

cross-cultural

expectancy violation theory

perceived humanness

social information processing theory

1 Record Views

Title: U.S. and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents
Creators: Sophia Mueller - University of Miami
Tom Kelleher - University of Florida
Yusuke Ibuki - Kyoto Sangyo University
Sophia Katarina Mueller-Bryson - School of Communication - Strategic Communication
Publication Details: Journal of interactive advertising, Vol.24(1), pp.84-101
Number of pages: 18
Academic Unit: School of Communication; School of Communication - Strategic Communication
Language: English
Resource Type: Journal article
Record Identifier: 991032796053002976