Unlimited Testing: Let’s Test Your Emails with AI

Journal article

Peer reviewed

Marketing Science

2023-07-31

Abstract

How to use AI to Predict Success of Email Campaigns

url

https://doi.org/10.1287/mksc.2021.0126View

101 Record Views

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Citation topics: 4 Electrical Engineering, Electronics & Computer Science; 4.48 Knowledge Engineering & Representation; 4.48.672 Natural Language Processing
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Source: InCites