When, Why, and How Controversy Causes Conversation

Journal article

Open access

Peer reviewed

Zoey Chen and Jonah Berger

The Journal of consumer research, Vol.40(3), pp.580-593

2013-10-01

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url

https://doi.org/10.1086/671465View

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Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: When, Why, and How Controversy Causes Conversation
Creators: Zoey Chen
Jonah Berger
Publication Details: The Journal of consumer research, Vol.40(3), pp.580-593
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031615295302976