Abstract
This paper applies interpretative phenomenological analysis as a tool to understand ways African American families discuss and make sense of their knowledge, awareness, and commitment of the organ donation process. African American families (n = 20) participated in self-directed conversations based on the organ donor model, which is grounded in the theory of reasoned action and the theory of motivated information management. Results indicate that the media strongly influences an individual's willingness to participate in the organ donation process and their commitment to further discuss their decisions with close family members. Greater attention should be given to cultural-specific campaigns to increase the number of African American donors.
