Which Levers Boost ROI

Journal article

Margeaux Cvar and John A. Quelch

Harvard Business Review, Vol.85(6), pp.21-22

2007

Files and links (4)

url

https://lens.org/075-642-555-562-249View

url

https://miami.pure.elsevier.com/en/publications/which-levers-boost-roiView

url

http://www.hbs.edu/faculty/Pages/item.aspx?num=31378View

url

https://www.hbs.edu/faculty/Pages/item.aspx?num=31378View

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Title: Which Levers Boost ROI
Creators: Margeaux Cvar
John A. Quelch
Publication Details: Harvard Business Review, Vol.85(6), pp.21-22
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Journal article
Record Identifier: 991031718609502976