You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences

Journal article

Peer reviewed

Caglar Irmak, Beth Vallen and Sankar Sen

The Journal of consumer research, Vol.37(3), pp.443-455

2010-10

Metrics

44 Record Views

These are selected metrics from InCites Benchmarking & Analytics tool, related to this output

Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.73 Social Psychology; 6.73.130 Persuasion
Web Of Science research areas: Business
ESI research areas: Economics & Business

This output has contributed to the advancement of the following goals:

Source: InCites

Title: You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences
Creators: Caglar Irmak
Beth Vallen
Sankar Sen
Publication Details: The Journal of consumer research, Vol.37(3), pp.443-455
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031614121402976