Abstract
Celebrities champion global development, bringing public visibility to poverty while
spotlighting neoliberal strategies as heroic adventures. The wealthy few are applauded
for their noble gestures toward helping the projected grateful beneficiaries. These narratives of individual sacrifice and benefit draw attention away from more complex and
contextual issues of inequity and injustice. Issues of global development are of serious
concern, with an increasing gap between the wealthy and the poor, impending environmental consequences to human industry, and enduring concerns with human rights. In
efforts toward resolution, global development schemes require massive financial capital,
steered toward strategic social change, applauded by audiences of celebrities glamourizing development processes. Following a brief articulation of global development as an
industry, I turn to the roles of celebrities within this landscape, considering their characterization in narratives that position sanctified heroes as rescuing romanticized victims
at the mercy of depoliticized villains. I conclude with concerns over the implications for
engagement in global development.