Modeling Opportunities in Service Recovery and Customer-Managed Interactions

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Open access

Peer reviewed

A Parasuraman

Marketing Science, Vol.25(6 11-12), pp.590-593

2006-01-01

Abstract

service-recovery strategies, customer-managed interactions, self-service technologies

url

https://doi.org/10.1287/mksc.1050.0173View

Published (Version of record) Open

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Title: Modeling Opportunities in Service Recovery and Customer-Managed Interactions
Creators: A Parasuraman
Publication Details: Marketing Science, Vol.25(6 11-12), pp.590-593
Language: English
Resource Type: Other
Record Identifier: 991031613876202976