Social Influence and Visual Attention in the Personalization Privacy Paradox for Social Advertising: An Eye Tracking Study

Other

Thomas Walter Frick, Ting Li and Paul A. Pavlou

p.8

2018

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url

https://lens.org/040-153-261-336-724View

url

https://research.cbs.dk/en/publications/social-influence-and-visual-attention-in-the-personalization-privView

url

https://aisel.aisnet.org/wisp2018/8/View

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Title: Social Influence and Visual Attention in the Personalization Privacy Paradox for Social Advertising: An Eye Tracking Study
Creators: Thomas Walter Frick
Ting Li
Paul A. Pavlou
Publication Details: p.8
Academic Unit: Miami Herbert Business School; MHBS - Administration; BTE - Business Technology Department
Resource Type: Other
Record Identifier: 991032069200502976