Understanding the Effectiveness of Rewarding Recipients on Online Referral Behavior

Preprint

Angelika Dimoka, Jinghui Hou, Xitong Li and Paul A. Pavlou

SSRN Electronic Journal

2024

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Title: Understanding the Effectiveness of Rewarding Recipients on Online Referral Behavior
Creators: Angelika Dimoka
Jinghui Hou
Xitong Li
Paul A. Pavlou
Publication Details: SSRN Electronic Journal
Academic Unit: Level 02 - Executives; Executives; BTE - Business Technology Department
Language: English
Resource Type: Preprint
Record Identifier: 991032725082902976