Viewer Traffic Allocation for Small Creator Development: Experimental Evidence from Short-Video Platforms

Preprint

Qinlu Hu, Ni Huang and Renyu Zhang

45th International Conference on Information Systems, ICIS 2024

2024

Abstract

content creation

creator development

digital content creators

field experiments

Online video sharing platforms

traffic allocation

viewer engagement

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Title: Viewer Traffic Allocation for Small Creator Development: Experimental Evidence from Short-Video Platforms
Creators: Qinlu Hu - Chinese University of Hong Kong
Ni Huang - University of Miami, Coral Gables, FL, United States
Renyu Zhang - Chinese University of Hong Kong
Publication Details: 45th International Conference on Information Systems, ICIS 2024
Academic Unit: MHBS - Business Technology; Miami Herbert Business School; BTE - Business Technology Department
Language: English
Resource Type: Preprint
Record Identifier: 991032797050602976