Abstract
The project addressed eating habits and cultural aspects that can be very different among different populations, as countries, areas, populations, ethnic groups may have distinct dietary patterns in a local culture.The existing literature about plate-size fish concept was reviewed as well as statistics and studies about the composition of the American population. The permanent research carried out by the University of Miami Experimental Hatchery and its expressive results in juvenile and plate-size fish production were of utmost importance for the evaluation of the results and consequently vouch the advantages of plate-sized fish production for the aquaculture industry. The potential effects on profitability as well as biological and ecological aspects on fish being harvested in earlier stages of their age and before being sexual mature were considered, showing improvements on FCR, yield, survival rates, cash flow management and production cycles. The development of plate-sized fish serves as a good example of how aquaculture can contribute in a sustainable way to supply a steady increasing global protein demand. The concept of a new product and it mainstreaming mandates a paradigm shift in American consumption, the most important market in the world and will demand creative strategies.