Abstract
There are stories to tell in the process of doing scientific research. One form is through scientific papers telling the story of months or years of research to further advance the scientific research and understanding. Another storytelling format involves the use of digital media, primarily in the form of video. With new technologies, the rise of social media, and new ways of communicating, it is very important that scientists adapt to new ways of communicating. Video has become the preferred medium of communicators to present new information and create content for their audiences. This project formed from this growing emergence of digital video as a dominant media form. For this work, three different types of videos were chosen to see what does best for Shark Research & Conservation Program. The videos where livestream, short narrative, and summary video. Using narrative videos and livestreams, we attempted to diversify SRC media program, to engage and gain more followers and reach a larger audience. A challenge is to determine the rate of success of the videos within the scope of this project. To address this, simple observations, and basic metrics the Instagram platform provides are used to determine if the videos created for this project were engaging audiences. The videos were produced using standard video practices and a diverse library of footage that SRC owns.