Associate Professor, MHBS - Marketing, Miami Herbert Business School, Schools & Colleges, University of Miami
Marketing
Expertise
Consumer response to marketing promotions; consumers’ financial decision-making behavior; advertising and customer service and survey sampling; eminent domain; effects of retail signage and parking on consumer patronage; and trademark infringement
Links
Organizational Affiliations
MHBS - Marketing, Miami Herbert Business School, Schools & Colleges, University of Miami