Expertise
His research focuses on the development and assessment of persuasive messages for health communication campaigns and interventions with an emphasis on cancer prevention and screening behaviors. Additionally, Dr. Carcioppolo is interested in the persuasive effects of entertainment media on health-related attitudes, beliefs, and behaviors. In particular, his research explores how media consumed for the explicit purpose of entertainment can nevertheless result in persuasive outcomes that can affect people’s health.
The lab is composed of research and creative faculty across the School of Communication whose expertise lies in social science research and evaluation, game design (both digital and tabletop), journalism, advertising, web design, public relations, and theory development and assessment.
Dr. Carcioppolo's research involves the development and assessment of persuasive messaging interventions to increase cancer prevention and screening behaviors. Much of his work in cancer prevention is on UV exposure, including both indoor and outdoor tanning behavior. As a behavioral scientist, he is particularly interested in nontraditional media including entertainment education and game-based interventions.