Nina Huang is passionate about understanding how digital technology can enhance user experiences and improve business outcomes. Her research program encompasses a range of contexts, including online matching, online learning, online healthcare, mobile applications, and digital commerce. Dr. Huang’s research work has been published in premier journals such as Management Science (MS), MIS Quarterly (MISQ), Information Systems Research (ISR), Production and Operations Management (POM), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), and Journal of Consumer Psychology (JCP).