Expertise

Martin’s primary research focus is on the influence, persuasion, and impact of media messages on consumer behavior across various platforms (e.g., magazines, television, social media, mobile devices). Additionally, his research examines brand perception and how associated thoughts and ideas about sport brands are utilized to influence fan behavior.

Links

Organizational Affiliations

School of Education - Kinesiology and Sports Sciences, School of Education & Human Development, Schools & Colleges, University of Miami

School of Education & Human Development, Schools & Colleges, University of Miami

Education

Sport Marketing
2012, PhD, Indiana University, Bloomington
Behavioral and Social Sciences
2007, BS, Indiana University, Bloomington
Sport Management
2007, MS, Indiana University, Bloomington