Expertise

Her research examines the influence of advertising and marketing communication as a powerful cultural institution in capitalistic societies. Specifically, she has investigated topics such as minority consumers’ response to multicultural advertising, post-feminism and femvertising, glocalization of brand meanings, consumer acculturation, consumer ethnocentrism, social media engagement, and recently, chatbot and augmented reality advertising.

Links

Honors

2018 Top Faculty Research Paper Award
PRSA Educators Academy 'Super Saturday' Conference
2017 Top Faculty Research Paper Award
PRSA Educators Academy 'Super Saturday' Conference
2016 PRIDE Top Journal Article Award
Public Relations Review
2015 Emerald Citations of Excellence Award
Journal of Research in Interactive Marketing
Award for the Top Paper about Public Relations and the Social and Emerging Media
2014 International Public Relations Research Conference
Top Paper Award
2013 National Communication Association, the Latina/Latino Communication Studies Division.
Top Paper Award, Third Place
Association for Education in Journalism and Mass Communication, the Public Relations Division
American Academy of Advertising Conference Best Paper
American Academy of Advertising Conference
Red Raider Public Relations Research Award
International Public Relations Research Conference

Organizational Affiliations

School of Communication - Strategic Communication, School of Communication, Schools & Colleges, University of Miami

School of Communication, Schools & Colleges, University of Miami

Education

Advertising
PhD, University of Texas at Austin