Professor, School of Education - Kinesiology and Sports Sciences, School of Education & Human Development, Schools & Colleges, University of Miami
Physical Education
Expertise
Dr. Dees’s research focuses on corporate sponsorship effectiveness and event marketing strategies. Her research has examined a multitude of variables related to effective event sponsorship and marketing including brand awareness and recognition, consumer attitudes, image transfer, and purchase intent.
Keywords: Sport Marketing and Sponsorship
Links
Organizational Affiliations
School of Education - Kinesiology and Sports Sciences, School of Education & Human Development, Schools & Colleges, University of Miami
School of Education & Human Development, Schools & Colleges, University of Miami