Expertise

New product launch strategies; and emotional associations with brands and their role in product success or failure

Links

Organizational Affiliations

MHBS - Marketing, Miami Herbert Business School, Schools & Colleges, University of Miami

Miami Herbert Business School, Schools & Colleges, University of Miami

Education

University of Pune, India
2006, PhD
Marketing
1995, MMSc, University of Pune, India
Business Management
1994, Diploma, Shivaji University, India
Industrial Electronics
1991, Diploma, Board of Technical Education, India