Expertise

New product launch strategies; and emotional associations with brands and their role in product success or failure

Links

Organizational Affiliations

MHBS - Marketing , Miami Herbert Business School , Schools & Colleges , University of Miami

Miami Herbert Business School , Schools & Colleges , University of Miami

Education

University of Pune, India
2006 , PhD
Marketing
1995 , MMSc , University of Pune, India
Business Management
1994 , Diploma , Shivaji University, India
Industrial Electronics
1991 , Diploma , Board of Technical Education, India