Expertise

Media audience metrics; new media technologies; and media product development

Specialties

  • New product development and ratings projections
  • Digital media trends and marketing implications
  • Creative advertising in a digital world

Links

Organizational Affiliations

MHBS - Marketing, Miami Herbert Business School, Schools & Colleges, University of Miami

Miami Herbert Business School, Schools & Colleges, University of Miami

Education

Communication Marketing
1981, PhD, Ohio State University
Communications
1977, MA, Temple University
Psychology
1974, BA, Ohio Wesleyan University