Expertise

Media audience metrics; new media technologies; and media product development

Specialties

  • New product development and ratings projections
  • Digital media trends and marketing implications
  • Creative advertising in a digital world

Links

Organizational Affiliations

MHBS - Marketing , Miami Herbert Business School , Schools & Colleges , University of Miami

Miami Herbert Business School , Schools & Colleges , University of Miami

Education

Communication Marketing
1981 , PhD , Ohio State University
Communications
1977 , MA , Temple University
Psychology
1974 , BA , Ohio Wesleyan University