Expertise

Online decision-making; word-of-mouth communication; social influence; and motivation

Specialties

  • Consumer behavior
  • Marketing research
  • Social media

Links

Organizational Affiliations

MHBS - Marketing, Miami Herbert Business School, Schools & Colleges, University of Miami

Miami Herbert Business School, Schools & Colleges, University of Miami

Education

Marketing
2014, PhD, Georgia Institute of Technology
Marketing and Finance
2009, BS, New York University