Expertise

Online decision-making; word-of-mouth communication; social influence; and motivation

Specialties

  • Consumer behavior
  • Marketing research
  • Social media

Links

Organizational Affiliations

MHBS - Marketing , Miami Herbert Business School , Schools & Colleges , University of Miami

Miami Herbert Business School , Schools & Colleges , University of Miami

Education

Marketing
2014 , PhD , Georgia Institute of Technology
Marketing and Finance
2009 , BS , New York University